- 課程代碼
- 4069204
- 課程名稱
- 電子商務
- 學分
- 3
- 學期
- 1101
- 單位
- 工業工程與管理 (542606)
- 班級
- 日間部四技工管四丁
- 修課人數
- 37 人
- 老師
-
吳錦昂資訊管理 (464105) - 課程簡介
- Learn knowledge of the following topics:
1. E-Commerce classification、business models and ecosystem
2. Cross-border E-Commerce
3. Internet marketing、digital marketing and social media marketing
4. E-Commerce trends and core technologies such as big data and
5. E-Commerce market analysis
6. Case study on Alibaba and Amazon - 課程大綱
教學進度
教學進度
週別
單元主題
週別
單元主題
第01週
Class rules and Introduction to E-Commerce (2021-09-23)
第10週
App and Web Operations I -industry professional-industry professional(2021-11-25)
第02週
E-Commerce Classifications and business model(2021-09-30)
第11週
App and Web Operations II -industry professional-industry professional(2021-12-02)
第03週
Case study of Alibaba Group (2021-10-07)
第12週
Network marketing, digital marketing, and social media marketing (2021-12-09)
第04週
Case study of Amazon Group (2021-10-14)
第13週
Product flow and cash flow (2021-12-16)
第05週
Cross-border e-commerce (2021-10-21)
第14週
E-commerce ecosystem - shopify (2021-12-23)
第06週
Southeast Asia markets (2021-10-28)
第15週
E-commerce trends and core technologies (2021-12-30)
第07週
Cross-Border E-Commerce、Practical Operations of a Purchasing Agent I -industry professional(2021-11-04)
第16週
E-commerce Market Analysis (2022-01-06)
第08週
Cross-Border E-Commerce、Practical Operations of a Purchasing Agent II -industry professional(2021-11-11)
第17週
Final team project report(I) (2022-01-13)
第09週
MidTerm (2021-11-18)
第18週
Final project report(II) (2022-01-20)
- 教科書
- 電子商務入門：觀念、模式與跨境實戰2/e(二版)(but it's in Chinese, Don't worry just a reference. )
https://www.books.com.tw/products/0010896720Most materials are from web.Many internet related articles. - 成績說明
- Attendence 17%Exam 20%Home work 30%Team project 25%Oral report 8%
- 課表
- 星期四 / 第二節(10-0306), 第三節(10-0306), 第四節(10-0306)
- QR Code
- 放大