- 課程代碼
- M0G801A
- 課程名稱
- 行銷管理專題
- 學分
- 3
- 學期
- 1101
- 單位
- 企業管理系經營管理 (343406)
- 班級
- 日間部碩士班企管經管一A
- 修課人數
- 10 人
- 老師
-
許窕容工業工程與管理 (542606) - 課程簡介
- The primary goal of this course is to help students to develop and apply marketing strategies and to increase their ability of problem-solving which is related to the consumer and the business environment. This course will introduce key marketing ideas and phenomena in the business environment and provide a forum (both written and oral) for presenting and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.
- 教科書
- Philip Kotler & Kevin Lane Keller, Marketing Management, 15e (或14e), Pearson. (15e/華泰；14e/東華)
- 成績說明
Paper presentation 30%
Final proposal 35%
Attendance 10%
Participation 25%
- 課表
- 星期六 / 第一節(18-0303), 第二節(18-0303), 第三節(18-0303)
- QR Code
- 放大
基本資訊
課程說明